The monthin review
Recognition of our people, the July recap, and what we are rolling out — Tuesday 4 August, 10:00.
August’s clip · straight to the hook: Sinek’s golden circle — “people don’t buy what you do, they buy why you do it”. Plays 1:40→5:52, hard-stops on “do business with people who believe what you believe”. Timestamps from the talk’s transcript.
Birthdays this month 🎂
Earliest to latest · day and month only, from the HR base · wish them well.
The people who made it
Who shipped the work in July, and the videos that went furthest.
The people who shipped
Top July output per role · Honourable mentions: Esther (69), Mabdi Rizqi Rofi (57), Riza Ismail (54), Ulysess Marvels (42), Audrey Brigitta (39), Ratnasari Cenreng (18), Jordan (17), Aisha (17), Jovan (14), Jaydon Choo (10). Thank you — this is the engine.
Our biggest hits
Top 3 of the monthTotal views across every platform the video ran on (Instagram, Facebook, TikTok, YouTube) — which is why the ranking differs from the Instagram-only tables later in this deck. Credits from the Videos base: Producer sources and shoots it, Editor cuts it. Thank you — this is the work.
The people behind the wins
Each market’s three biggest videos in July, and the people who made them. Views = best single platform.
How July went
What we published, who we reached, and where the growth actually came from.
What we did in July
June for comparison: 18.1M views · 494 posts · 3.26% engagement · 3,982 leads. Source: Metricool + HubSpot warehouse, pulled 3 Aug.
July vs June, drawn
👀 Views
🎬 Posts
❤️ Engagement
🧲 New leads
Month-on-month, every headline number. Source: Metricool + HubSpot warehouse.
Every market contributed
July views per market · together: 36.9M views from 585 posts.
Where our audience lives
Total 1,716,090 followers. Instagram grew fastest — up 76.3K since mid-May (last comparable snapshot).
Where the growth came from
Followers at end of July · columns: total, July gain, growth rate. Growth % counts only accounts with ≥100 followers at the start of July, so brand-new pages don't distort the rate (their gains still count in the totals). Network July gain: Instagram +28.4K (+5.1%) · Facebook +16.6K (+3.9%) · TikTok +5.1K (+0.6%). Source: Channel Health Analysis · Metricool · 16 accounts.
Singapore — account by account
Followers at end of July per account, all three platforms (IG · TT · FB) plus the account total. Singapore overall: 1281K followers, +8,663 in July (+0.7%). “Low base” = under 100 followers at the start of July, so a growth rate would be meaningless. Thriving = +10% or more. Source: Channel Health Analysis · Metricool.
Malaysia — account by account
Followers at end of July per account, all three platforms (IG · TT · FB) plus the account total. Malaysia overall: 261K followers, +16,651 in July (+6.8%). “Low base” = under 100 followers at the start of July, so a growth rate would be meaningless. Thriving = +10% or more. Source: Channel Health Analysis · Metricool.
Indonesia — account by account
Followers at end of July per account, all three platforms (IG · TT · FB) plus the account total. Indonesia overall: 175K followers, +24,890 in July (+16.5%). “Low base” = under 100 followers at the start of July, so a growth rate would be meaningless. Thriving = +10% or more. Source: Channel Health Analysis · Metricool.
Top-performing Instagram content
Reels and carousels, top 3 by views in each vertical — Singapore, Malaysia and Indonesia pooled together. The next five slides walk Business, Autos, Wealth, Homes and Foodie.
Instagram only · July 2026 · organic views · source: Metricool.
💼 Business
🚗 Autos
💰 Wealth
🏡 Homes
🍜 Foodie
What the data says
- Indonesia is the reach engine — Autos ID reels hit 2–6M views, and ID also owns the top Business reel (1.2M) and carousel (174K).
- Reels far outreach carousels — top reels reach millions; the best carousels peak in the low hundred-thousands. Reels drive discovery.
- Homes & Foodie skew Singapore — SG leads reach in both. Wealth is the smallest vertical and Malaysia-led across formats.
- Engagement ≠ views — the highest-engagement pieces (Merc SLS 15.8%, Mas Aris carousel 13.9%) aren't always the most-viewed.
Source: Metricool · Instagram · July 2026 reporting window · organic views · top 3 by views, SG+MY+ID pooled per vertical.
July, department by department
Sales
SMM
Video Editors
Content Strategists
Copywriters
Producers
Finance
HR
Tech
Admin / Operations
Every department appears every month — a quiet month still gets its line. Output from the July throughput snapshots (Lark M&D base); sales from HubSpot deals.
Leads, and the ones that count
🧲 Leads brought in
✅ Qualified leads
Qualified = entered sales-qualified stage (or beyond) during the month — registry-approved definition. Raw and qualified always shown together.
Moving forward
How we meet, how we protect our data, and how we work with AI from here.
Our meeting rhythm
- Monday — leadership meeting.
- First Tuesday of the month — Town Hall, this meeting. Moved from Wednesday.
- Tuesday huddle — every department, same day. Cascade what came out of the leadership meeting and align across teams, so nobody is working off old information.
Devices & data protection
AI, the Koocester way
- Everyone gets upskilled — to direct, supervise and quality-check AI agents.
- Agents take the mundane work — so your hours go to work that matters.
- People move to human-centred roles — trainer, sales, producer, community & customer success, brand.
Trainings live on the staff portal
No story this month — and that is the story
- The ask — when your project wraps, nudge the client to fill the 60-second feedback form.
- Next month — the highest-rated real feedback appears here, verbatim, with the client and the team named.
Qualification fell off a cliff
- Qualify every real lead fast — work it within the hour, move the stage in HubSpot so the work is visible.
- Lead magnets on every top video — the biggest July hits ran without a strong capture path.
- Watch it weekly — qualified leads now sit on the weekly deck with WoW, so this cannot drift for a month unseen.
Chosen from the month’s statistics, told without blame, with the concrete change — exactly one per month, by the spec.
One team, one direction.
Thank you for July. Next Town Hall: Tuesday 1 September, 10:00.